The marketing budgets are toppling in 2019; the figures aren’t relenting any satisfaction to the small businesses and startups. Surviving in a market with cutthroat competition has become difficult and one needs more than just a great idea to survive. Small businesses need to invest in a digital agency. Bootstrapped businesses often have modest finances to fuel their marketing needs. What strategies should a business adapt to create an effective marketing campaign when on a tight budget?
Share a Story with Every Sale
One cannot simply understate the importance of “word-of-mouth” marketing. If you are a small business or a start-up, you need to build a conversation with the audience, represent a cause or simply tell the incredible story behind the business. The essence of this strategy lies in the fact that you are creating a human persona of your business – something with which people can easily connect to. You can share your business struggles and highlight the values on which the business was built like hard work, sincerity, motivation and so on.
Engage with the Audience
What are the odds of your business surviving when there are several dominant businesses operating in your industry? It can be demotivating, but now, you can harness the power of the digital world with assistance from a digital agency. First, you need to identify the target demographic and then the preferences or lifestyle of the audience. You need to be where your audience is and build visibility and trust by engaging on a personal level.
Social media is a powerful tool to optimize the popularity of your business. For instance, if you are a sports equipment seller, you can show your support by reposting the local college or school sports activities and highlight the local sports champion in the area. Alternatively, you can participate in community discussions.
You can get creative with content strategies like webinar, podcasts and blog posts. These offer the audience a fresh perspective of your business. You must target a particular niche and build credibility by speaking at trade expos, incubator events etc. The idea is to establish that you are a leader in this niche. However, you should be able to create valuable information, share groundbreaking industry insights and also a few trade secrets to develop credibility. Hence, networking and sharing expertise with the audience helps in building strong grounds of credibility.
Customer Reviews Are Important
Review and testimonials are very crucial. Ask for feedback or reviews from your existing customers. You should also ask for recommendations and suggestions to improve your service. These involve no cost and can be done within a short period of time. These reviews can be further highlighted in multiple places such as the landing page, emails, and social media.
Offers and Value Deals
People respond to incentives. Offer your audience an incentive to purchase your product or service. These incentives can be in the form of coupons and offers. The best part is that you can personalize these coupons and offers (for instance, birthday/anniversary offers). You can distribute these coupons and offers via email, SMS, or on social media.
Focus on Quantifying Impression with Quality
Regardless of your budget, you must not compromise with the quality of your campaign. Creating high quality impactful and interesting campaigns on social media can boost the visibility and perceived value of your business. You need to create a storyline in the campaign and it should be actionable in nature. Do not implement your budget to target the mass, focus on quality and target the niche. Quality content has higher ROI (Return on Investment) than quantity.
Having a modest budget lets your business experiment with creative ways to implement digital marketing techniques. Alternatively, you can ask for a personalized set of digital marketing techniques from a digital agency.
This article is written by Micheal Anderson, he has expertise in the digital marketing service like as PPC advertising, Website optimization, content marketing etc.