Digital transformation and online presence has never been more important in the business world. In order to create awareness and recognition for your business, you need to make sure that you can be found online, particularly if you’re a business that wouldn’t normally be associated with the digital space.
The furniture industry is known for its brick and mortar significance as many customers prefer to get a feel and sense for the furniture that they purchase. However, with ease of delivery and added convenience of purchasing at your fingertips with digital devices, it’s now more important than ever for such businesses to take a digital approach with their processes.
Digital E-commerce Growth
Ultimately, one of the main reasons why practically every business has had to resort to a digital approach with their strategy is due to the growing success of online platforms for e-commerce businesses. Although the furniture industry can be considered quite competitive, the ability to optimise your website/social media platforms for designer furniture terms enables them to increase their income whilst growing their presence. “Click and collect” functions also provide easy and great service for users.
Utilising PPC and Organic Channels
One of the biggest ‘rivalries’ in digital marketing are the competitive battles between PPC and organic. For businesses, they have the choice of deciding which channels they think will benefit them for generating revenue.
PPC channels involve creating paid social and search campaigns to promote your brand and products. This avenue is considered a quick method for quickly getting your brand out there and getting instant results with your business. However, organic marketing can provide sustained success over a longer period of time, encouraging quality users to your site whilst providing an appealing margin for your ROI.
Projecting your Brand Awareness
The importance of brand awareness is particularly relevant to small business owners. Without getting your brand visible to potential customers can make it difficult to generate sales. When users are looking for services and products, the internet will be their first train of thought to search for it. So, if you’re visibly present online this can help these users to find you easily, providing your online platforms are well optimised.
Digital transformation is having a large impact on the way businesses are beginning to operate. It’s important to be able to adapt to these changes or risk being left behind. More often than not, furniture stores are doing well to adapt to these trends and soon enough, it’s likely we’ll see all furniture stores having an online presence, amongst other businesses in different industries.